Imagine if you could set up a simple marketing system that allowed you to capture and nurture leads for your business or nonprofit. Now imagine if you could set up this system once and know that it’s continually working for your business or nonprofit while you focus your energies on other aspects that are important for your continued growth.
Autoresponder makes it possible. With Autoresponder you can increase engagement with your contacts by delivering personalized, timely, and relevant messages — best of all, once set up, it all happens on autopilot. Set it once and forget it. Marketing your business or nonprofit to new and existing contacts just got a lot easier.
For new contacts, your email series might look something like this:
The biggest benefit of Autoresponder is that you’re building a relationship with personalized content.
Now, someone who may have signed up with a brief understanding of your business and what you offer, will have the same knowledge as someone who has been receiving your emails and interacting with your business for years!
It can also be used in a variety of other ways to improve relationships with existing contacts and drive more meaningful results for your business.
Here are a few more examples of how Autoresponder can work for you:
One of the best ways to win your contacts over quickly is by showing your expertise. Offer them information that’s useful to them and they’ll begin to know, like, and trust you.
Here are some examples:
Case studies allow you to paint a picture of what life will look like with your help. Giving concrete examples of problems you’ve tackled and solutions you’ve created will help them imagine their own possibilities in working with you.
You can try:
The most effective way to gain trust is to let your audience connect with you on a personal level. Every member of your company has a unique area of expertise, point of view, and personality that can make for engaging and relatable content.
You can humanize your business by:
If you’ve been updating your company blog regularly, you may have a lot of great, timeless content out there that doesn’t get the views it once did. Consider repurposing this content in an autoresponder series for newer customers who haven’t seen this content yet.
This is a great way to get more from the content you create, while also building stronger relationships with the customers and prospects.
Some ideas to keep in mind:
If you have a contact that has been involved with you for a while, you might want to convince them to take an even bigger step. Make an autoresponder series for your most loyal audience members and give them some special attention.
Here are some examples:
Anyone who’s put on a successful event knows how much time, energy, and planning is involved. Make things a little easier for yourself by creating a series of emails to engage registrants, so you can focus on other things.
Of course, no one knows your contacts as well as you do, so spend some time thinking about what different people need to know and how you can send emails that are valuable to them.