Grow Your Business with Email & Social Media Workshop

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible.  But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.  The number of possibilities can feel overwhelming. We’re going to show you how to make the most of the combination of email and social media for your business.

Attendees of this presentation will learn:

  • The importance of setting goals and objectives for your marketing efforts
  • The 4 Pillars of Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program
  • How to build your email contact list under the Canadian Anti-Spam Legislation (CASL)
  • Digital campaign types and offers
  • Content Ideas
  • Subject lines
  • How to leverage social media to engage new and existing customers

Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next marketing campaign.