Canadian Anti-Spam Legislation

What is CASL?

The Canadian Anti-Spam Legislation (CASL) went into effect on July 1, 2014. You may be wondering: What is CASL? What does CASL require from businesses? What will businesses need to do to be CASL ready?

Know The Rules for building your email list properlyComply with these three requirements

  1. Obtain consent:
    Express – lasts forever – Ask permission and clearly state what you are going to deliver – this is best practice and the right thing to do!
    Implied – has a two year time limit
  2. Provide identification information
  3. Provide an unsubscribe mechanism

Constant Contact Email Marketing has the tools to help manage your list, track consent, provide identification and every email has an unsubscribe link in the footer.

Canadian Anti-Spam Legislation (CASL) Links & Resources

  1. Canada’s Anti-Spam Legislation
  2. CRTC – Information Session on Canada’s Anti-Spam Legislation – Video, presentation, overview, consent and additional guidance.
  3. Constant Contact Canadian Anti-Spam Legislation (CASL) Resources – a ton of info here, webinars, checklists and best practices.