Canadian Anti-Spam Legislation

What is CASL?

The Canadian Anti-Spam Legislation (CASL) went into effect on July 1, 2014. You may be wondering: What is CASL? What does CASL require from businesses? What will businesses need to do to be CASL ready? Watch this short video to find out.

Know The Rules for building your email list properlyComply with these three requirements

  1. Obtain consent:
    Express – lasts forever – Ask permission and clearly state what you are going to deliver – this is best practice and the right thing to do!
    Implied – has a two year time limit
  2. Provide identification information
  3. Provide an unsubscribe mechanism

Canadian Anti-Spam Legislation (CASL) Links & Resources

  1. Canada’s Anti-Spam Legislation
  2. Frequently Asked Questions about CASL
  3. CRTC – Information Session on Canada’s Anti-Spam Legislation – Video, presentation, overview, consent and additional guidance.
  4. Constant Contact Canadian Anti-Spam Legislation (CASL) Resources – a ton of info here, webinars, checklists and best practices.
  5. Magazines Canada – Canada’s New Anti-Spam Legislation – 1 hour webinar
Learn more

Would you like more tips? Sign up for our monthly newsletter about tech tips and internet marketing.