A good e-mail newsletter must offer reasons for readers to stay engaged and read on. Coupons, incentives and freebees as well as effective content are motivating incentives.
Let’s talk a bit about effective content – it’s free for you to create, you just have to apply yourself and write about your field of expertise. Once you have your content you can use it again to promote your business and add to your web site. Search engines like words and they read text – having informative, well structured content on your site can help in search engine rankings. Plus, help to inform and educate your customers.
Once you have your content or idea, pick a subject line that grabs interest and inspires reading. We’re all being bombarded with email and readers will decide in 3 seconds if they’re going to open your mail.
Instilling reader confidence and building trust will help your company or association communicate effectively with readers. By implementing some or all of these techniques you’ll be on your way to producing a better e-newsletter.
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