For many small businesses and nonprofits, the hardest part of marketing is measuring your results.
Your time is valuable and you want to make sure the effort you’re putting in is paying off. You also want to make sure you’re giving your audience the best experience possible and that you’re not doing anything to drive people away.
Luckily, with email marketing software like Constant Contact, you have the tools you need to measure your results and make smarter decisions available right at your fingertips.
With a basic understanding of how your email reports work and a plan to put your data in action, you’ll be able to approach your reports with confidence and gain the insights you need to become a smarter marketer.
Best of all, you’ll be able to make simple improvements to get more people opening, reading, and acting on the emails you send out!