4 Email Marketing Goals to Set

What do you want to make happen in the next 6 – 12 months? As you prepare your marketing plan, take some time to think about the goals you’d like to achieve. They might be obtain more clients, sell more to existing customers, launch a new product or service, educate through events or find out what is important to your current clients. Figure out one or two goals, write them down and come up with a specific objective to achieve the goal.

Here are four important email marketing goals to consider:

1. Grow your email list
   Your email list is one of your most valuable marketing resources. Here is a whole article about list building >
2. Improve email open rates
   Your open rate is one of the best metrics for measuring the effectiveness of your email marketing efforts.
3. Increase email engagement
   Hopefully you’ve taken steps to get more people to open your emails, but how can you tell if people are engaging with the content you send out?
4. Improve business results
   At the end of the day, the success of your email marketing won’t be measured solely by opens and clicks; it will be determined by the impact your efforts have on your business. Whether that impact comes in the form of more sales, new clients, or increased foot traffic – you should take steps to measure your results beyond the inbox.

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