What do you want to make happen in the next 6 – 12 months? As you prepare your marketing plan, take some time to think about the goals you’d like to achieve. They might be obtain more clients, sell more to existing customers, launch a new product or service, educate through events or find out what is important to your current clients. Figure out one or two goals, write them down and come up with a specific objective to achieve the goal.
Here are four important email marketing goals to consider:
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